Tuesday, 5 April 2011

Power of Stroking

Stroking is an intellectual approach of keeping someone under your thumb. Stroking stands for a way of giving positive reinforcement as in making someone feel valued.  This technique is one of the many popularized in the book called “I’m ok-You’re ok” in 1969. Many fast food industries used this type of psychological practice to keep their workers inspired and motivated that they are an important element of the company. In return the managers wouldn’t have to raise wages just so they can pocket the rest of the profits for themselves.
            This procedure gave such positive results it was no longer only used in the work force. A social convention of how to achieve success used stroking to reach out to the public so that they would invest in the lectors of the speakers and buy their books as well as their success stories.  Peter Lowe and Christopher Reeve use this method to promote themselves and their stories. Peter Lowe used more of a religious influence that was inspired by his parents. He was able to use that factor to not only connect but to motivate the crowd to feel his story and put themselves in the mind set if that’s what it took for Peter Lowe to get success they can too. Christopher Reeve used his disability caused by an accident to touch the crowd in a sympathetic way. Reeves used more of a personal experience to relate more with the audience. Reeve explains that success means something completely different after his accident. If someone like him that’s in the same condition that can still have success so can they.
            Stroking is a very influential technique to move someone in the way you can benefit from. It’s most commonly used by someone with either power or just to achieve a goal from the use of the skill. Whether in a work force or a spokesperson convention stroking has a place in all of society.

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