BIOFUEL

Instead of growing food for a biofuel resource we can recycle the garbage we have in landfills. Take the processed oils from restaurants to make”oil”. In return, a tax reduction for those who make the most garbage to be transformed into oil n to restaurants that provide the most as well. It’s very obvious that we do have a waste issue at hand. It is affecting us as humans, animals and nature in very toxic ways. There is a system to take care of the waste that’s made in our homes, jobs, eateries, etc. but there is no system to what is done after that waste is taken away from sight. Biofuel kills two whammies in one solution, as an economical efficient oil resource.

Biofuel (otherwise known as agrofuel) can be used in a solid, liquid or gaseous form. Using waste biomass as energy can help decrease waste management problems, pollution, greenhouse gaseous emissions and the use of fossil fuels. The potential for bioenergy is huge by obtaining from waste to decrease the speed of global warming.  Supported by recent reports, by the year 2020, 19 million tons of oil equivalents can come from biomass. Out of 46% is obtainable from bio-wastes as in farm waste, agricultural waste, municipal solid waste and other biodurable waste streams.

Corporate Self-Indulgence

Certain companies see others that are on top and want to be able to achieve the same opportunity. The McDonald brothers saw interference in their ideas to achieve “success” so they twisted things to perfect them so the flow of money keeps coming in. For instance, the demand for higher wages, popularizing with consumers and competition with other fast food business were blocks to the companies trying to obtain success.

 Conquering corporate interference inspired other companies as in GM for example to look at their problems getting more money. As in buying out and exterminating the competitor and persuading the public they need to buy their products. Other food companies know the natural balance of food was a flaw in their production. Creating fabricated items to sustain shelf life and durable life expectancy in homes lead them to recruit scientist to clone similar taste, look and smell of food in their products that are nothing more than a fabrication.

Consumption Link

      

The consumption link between the consumer and the free market is important. The consumption link is the need to utilize the products the corporations in the free market exploits to the public. The reality between the need and want of the product is misconstrued so that the public will be drawn towards the merchandise.

The psychological connection between consumers and the free market is the most important key point of the Fast Food Nation book. The psychological connection consumers have is the need to eat but also to eat what’s healthy for them and their families.   Free markets use that connection to draw people to their products giving them the assumption that it must be good for them.  The freedom in the market gives the companies the freedom to twist the nutrition factors to persuade the consumers that their food is good for them to eat their products even when it’s proved that it’s not.

Power of Stroking

Stroking is an intellectual approach of keeping someone under your thumb. Stroking stands for a way of giving positive reinforcement as in making someone feel valued.  This technique is one of the many popularized in the book called “I’m ok-You’re ok” in 1969. Many fast food industries used this type of psychological practice to keep their workers inspired and motivated that they are an important element of the company. In return the managers wouldn’t have to raise wages just so they can pocket the rest of the profits for themselves.

            This procedure gave such positive results it was no longer only used in the work force. A social convention of how to achieve success used stroking to reach out to the public so that they would invest in the lectors of the speakers and buy their books as well as their success stories.  Peter Lowe and Christopher Reeve use this method to promote themselves and their stories. Peter Lowe used more of a religious influence that was inspired by his parents. He was able to use that factor to not only connect but to motivate the crowd to feel his story and put themselves in the mind set if that’s what it took for Peter Lowe to get success they can too. Christopher Reeve used his disability caused by an accident to touch the crowd in a sympathetic way. Reeves used more of a personal experience to relate more with the audience. Reeve explains that success means something completely different after his accident. If someone like him that’s in the same condition that can still have success so can they.

            Stroking is a very influential technique to move someone in the way you can benefit from. It’s most commonly used by someone with either power or just to achieve a goal from the use of the skill. Whether in a work force or a spokesperson convention stroking has a place in all of society.

The Shock Doctrine

The Shock Doctrine is a documentation that argues the free market policies and capitalism. ”I call these orchestrated raids on the public sphere in the wake of catastrophic events, combined with the treatment of disasters as exciting market opportunities, ‘disaster capitalism’” by Freidman’s New Orleans op-ed public policy.

The shock doctrine tells readers of the tragic natural disaster by Hurricane Katrina that went from a disaster to a golden opportunity to clean up public housing, lower taxes, fewer regulations, cheaper workers and a “smaller safer city”. Whether there was a large amount of debris from the hurricane or toxic spillage, the phrase “a clean slate” was still in motion. Not even the deaths of hundreds of residents fazed the legislators and the wealthy to rebuild New Orleans into the image they saw fit.

The shock doctrine can connect to the 2001 settlement of Taco Bell. Taco Bell owed $9M from a lawsuit of unpaid wages. Taco Bell refused to acknowledge the situation at hand because of the lack of government control in their company. The lassie fair agreement left the employees at the mercy of the corporation. The hurricane tragedy left the ones with money to take control not the proper authorities of the government whose best of interest were for the residents of New Orleans.